Planning Focus Groups

Name: Planning Focus Groups
Brand: SAGE Publications Inc
SKU: 9780761908173
Price: 52.37 EUR
Availability: InStock

Autor: David L. Morgan

Jazyk:

Väzba: Brožovaná

Vydavateľ: SAGE Publications Inc

Dostupnosť: Skladom u dodávateľa

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52.37 €

David L Morgan covers the wide range of practical tasks that need to be done in the course of a rese...

Informácie o knihe

Autor

David L. Morgan

Jazyk

Angličtina

Väzba

Kniha - Brožovaná

Vydalo

1997

Stránok

160

EAN

9780761908173

ISBN

076190817X

Enbook ID

04683604

Vydavateľ

SAGE Publications Inc

Hmotnosť

320

Rozmery

177 x 254 x 11

Kompletný popis

David L Morgan covers the wide range of practical tasks that need to be done in the course of a research project when using focus groups. Throughout, Planning Focus Groups emphasizes the clarifying purposes of the research project in order to collect data that meet the goals. The author extensively and concisely covers the basic decisions that are necessary to plan a research project using focus groups, such as who should be in the groups, the total number of groups, their size and much more. This volume also features a detailed discussion of personnel and budgets. Among the other topics covered are recruitment, selecting locations, and recording and managing data. The author also covers a large amount of practical material such as checklists and recruitment tools.

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Planning Focus Groups

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