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Kniha Persuasive Imagery Linda M. Scott

Persuasive Imagery

Autor: Linda M. Scott, Rajeev Batra
Jazyk: Angličtina
Väzba: Pevná
Vydavateľ: Taylor & Francis Inc
Dostupnosť: Skladom u dodávateľa
Odosielame za 14-21 dní
193.70 €
Sponsored by the Society for Consumer Psychology, this volume synthesizes and advances existing know...

Informácie o knihe

Autor
Linda M. Scott, Rajeev Batra
Jazyk
Angličtina
Väzba
Kniha - Pevná
Vydalo
2003
Stránok
464
EAN
9780805842029
ISBN
9780805842029
Enbook ID
06712210
Vydavateľ
Taylor & Francis Inc
Hmotnosť
1020
Rozmery
156 x 225 x 43

Kompletný popis

Sponsored by the Society for Consumer Psychology, this volume synthesizes and advances existing knowledge of consumer response to visuals using an interdisciplinary perspective. It should be useful to those interested in consumer psychology, advertising, marketing and visual communication.

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