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Persuasion

Name: Persuasion
Brand: Taylor & Francis Ltd
SKU: 9780367528485
Price: 163.81 EUR
Availability: InStock

Social Influence and Compliance Gaining

Autor: Gass, Robert H (California State University, Fullerton, USA), Seiter, John S (Utah State University, USA)

Jazyk:

Väzba: Brožovaná

Vydavateľ: Taylor & Francis Ltd

Dostupnosť: Skladom u dodávateľa v malom množstve

Odosielame za 11-15 dní

163.81 €

The seventh edition of this field-leading textbook provides an accessible and rigorous presentation...

Informácie o knihe

Autor

Gass, Robert H (California State University, Fullerton, USA), Seiter, John S (Utah State University, USA)

Jazyk

Angličtina

Väzba

Kniha - Brožovaná

Vydalo

2022

Stránok

474

EAN

9780367528485

ISBN

0367528487

Enbook ID

37271551

Vydavateľ

Taylor & Francis Ltd

Hmotnosť

972

Rozmery

253 x 177 x 28

Kompletný popis

The seventh edition of this field-leading textbook provides an accessible and rigorous presentation of major theories of persuasion and their applications to a variety of real-world contexts.

In addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in real-world settings. Along the way, students are introduced to the practice of social influence in an array of contexts (e.g., advertising, marketing, politics, interpersonal relationships, social media, groups) and across a variety of topics (e.g., credibility, personality, deception, motivational appeals, visual persuasion). The new edition features expanded treatment of digital and social media; up-to-date research on theory and practice; an increased number of international cases; and new and expanded discussions of topics such as online influencers, disinformation and 'fake news,' deepfakes, message framing, normative influence, stigmatized language, and inoculation theory.

This is the ideal textbook for courses on persuasion in communication, psychology, advertising, and marketing programs. Instructors can also use the book's downloadable test bank, instructor's manual, and PowerPoint slides in preparing course material.

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Persuasion

Social Influence and Compliance Gaining

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