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Kniha Perspectives on Consumer Behaviour Wlodzimierz Sroka

Perspectives on Consumer Behaviour

Theoretical Aspects and Practical Applications

Autor: Wlodzimierz Sroka
Jazyk: Angličtina
Väzba: Pevná
Vydavateľ: Springer Nature Switzerland AG
Dostupnosť: Skladom u dodávateľa
Odosielame za 10-13 dní
179.78 €
This book explores key factors associated with consumer behaviour, from both a theoretical and pract...

Informácie o knihe

Autor
Wlodzimierz Sroka
Jazyk
Angličtina
Väzba
Kniha - Pevná
Vydalo
2020
Stránok
338
EAN
9783030473792
Enbook ID
28700609
Vydavateľ
Springer Nature Switzerland AG
Hmotnosť
705
Rozmery
155 x 235 x 25

Kompletný popis

This book explores key factors associated with consumer behaviour, from both a theoretical and practical perspective. It particularly focuses on the consumer in the 21st century - educated and conscious, but also impatient, disloyal and capricious. The book is divided into three main parts: the first part discusses the theoretical and legal aspects of consumers' behaviour, analysing the government's role in regulating consumer behaviour and the role of the European Union. The second part then examines organisational strategies, such as omni-channel retailing and branding products. And lastly, the third part describes consumer behaviours in the context of individual products and services, from coffee to energy.

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