Kniha Performing Consumers Maurya Wickstrom

Performing Consumers

Global Capital and its Theatrical Seductions

Jazyk: Angličtina
Väzba: Brožovaná
Vydavateľ: Taylor & Francis Ltd
Dostupnosť: Skladom u dodávateľa
Odosielame za 9-15 dní
54.42
Provides an exploration of the way in which brands insinuate themselves into the lives of people who...

Informácie o knihe

Jazyk
Angličtina
Väzba
Kniha - Brožovaná
Vydalo
2006
Stránok
184
EAN
9780415339452
ISBN
9780415339452
Enbook ID
06747083
Hmotnosť
232
Rozmery
137 x 217 x 19

Kompletný popis

Provides an exploration of the way in which brands insinuate themselves into the lives of people who encounter them at branded superstores. This work employs five American brandscapes to serve as case studies: Ralph Lauren; Niketown; American Girl Place; Disney store and "The Lion King"; and The Forum Shops at Caesar's Palace in Las Vegas.

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