Kniha Performing Consumers Maurya Wickstrom

Performing Consumers

Jazyk: Angličtina
Väzba: Pevná
Vydavateľ: Taylor & Francis Ltd
Dostupnosť: Skladom u dodávateľa
Odosielame za 9-15 dní
194.02
Provides an exploration of the way in which brands insinuate themselves into the lives of people who...

Informácie o knihe

Jazyk
Angličtina
Väzba
Kniha - Pevná
Vydalo
2006
Stránok
184
EAN
9780415339445
ISBN
9780415339445
Enbook ID
06712013
Hmotnosť
340
Rozmery
138 x 216 x 15

Kompletný popis

Provides an exploration of the way in which brands insinuate themselves into the lives of people who encounter them at branded superstores. This work employs five American brandscapes to serve as case studies: Ralph Lauren; Niketown; American Girl Place; Disney store and "The Lion King"; and The Forum Shops at Caesar's Palace in Las Vegas.

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