Path to Stellar Business Performance Analysis

Name: Path to Stellar Business Performance Analysis
Brand: Springer, Berlin
SKU: 9798868815003
Price: 34.43 EUR
Availability: InStock

A Design and Implementation Handbook

Autor: Suvradeep Bhattacharjee

Jazyk:

Väzba: Brožovaná

Vydavateľ: Springer, Berlin

Dostupnosť: Skladom u dodávateľa

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34.43 €

Business performance analysis is central to any business, as it helps to make or mend products, serv...

Informácie o knihe

Autor

Suvradeep Bhattacharjee

Jazyk

Angličtina

Väzba

Kniha - Brožovaná

Vydalo

2025

Stránok

300

EAN

9798868815003

Enbook ID

48983883

Vydavateľ

Springer, Berlin

Hmotnosť

277

Rozmery

155 x 235

Kompletný popis

Business performance analysis is central to any business, as it helps to make or mend products, services, and processes. This book provides several blueprints for settting up business performance analytics (BPA) shops, from process layout for performance measures to tracking the underlying metrics of them using website tools such as Google Analytics and Looker Studio.

Delivering satisfying user experiences in the context of overarching business objectives is key to delivering elevated business performance. This book transcends the topic of tracking user behaviors in websites from generic to specific KPI scenario-based tracking using Google Analytics/Google Tag Manager.

Business Performance Analysis stands out by helping you create fit-for-purpose and coherent performance analysis blueprints by integrating performance measure creation and website analytics of BPA together.

What You Will Learn

Design a Business Performance Analysis function
Analyze performance metrics with website analytics tools
Identify business performance metrics for common product scenarios

Who This Book is For

Senior leaders, product managers, product owners, UX and web analytics professionals

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Path to Stellar Business Performance Analysis

A Design and Implementation Handbook

Informácie o knihe

Kompletný popis

Mohlo by vás zaujímať

Zákazníci, ktorí si kúpili túto knihu, kúpili tiež