Kniha Packaging Baseball Yuya Kiuchi

Packaging Baseball

How Marketing Embellishes the Cultural Experience

Autor: Yuya Kiuchi
Jazyk: Angličtina
Väzba: Brožovaná
Vydavateľ: McFarland & Company
Dostupnosť: Skladom u dodávateľa
Odosielame za 10-18 dní
41.55
Explores the realities baseball as an economic force and as a product of popular culture. Issues of...

Informácie o knihe

Autor
Jazyk
Angličtina
Väzba
Kniha - Brožovaná
Vydalo
2012
Stránok
216
EAN
9780786461325
ISBN
9780786461325
Enbook ID
06362025
Vydavateľ
Hmotnosť
361
Rozmery
152 x 229 x 13

Kompletný popis

Explores the realities baseball as an economic force and as a product of popular culture. Issues of globalization, race and ethnicity, nationality, legacy making, iconic value building, and marketing concerns are all essential to understanding the complex and global product that Major League Baseball is today.

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