Online Communication

Name: Online Communication
Brand: VDM Verlag Dr. Mueller E.K.
SKU: 9783836472593
Price: 47.34 EUR
Availability: InStock

A Survey on Decision Makers in Austrian Industries.

Autor: Martin Christensen

Jazyk:

Väzba: Brožovaná

Vydavateľ: VDM Verlag Dr. Mueller E.K.

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47.34 €

This book takes on the growing importance of the Internet and focuses on online communication. The t...

Informácie o knihe

Autor

Martin Christensen

Jazyk

Angličtina

Väzba

Kniha - Brožovaná

Vydalo

2008

Stránok

120

EAN

9783836472593

ISBN

3836472597

Enbook ID

06848163

Vydavateľ

VDM Verlag Dr. Mueller E.K.

Hmotnosť

172

Rozmery

152 x 229 x 6

Kompletný popis

This book takes on the growing importance of the Internet and focuses on online communication. The theoretical part of this book covers how online marketing has evolved, which benefits and restrictions exists and how this has lead to the emergence of the concepts of interruption and permission marketing. The empirical part is based on a case on Microsoft and consists of an online survey conducted between March and April 2007 among 103 decision makers in Austrian companies. The survey will show how decision makers respond to newsletter and website communication from IT-companies and what their preferences are for this type of communication. Preliminary findings suggest that differences among decision makers exists and that the Internet is playing a greater role in professional decision making.

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Online Communication

A Survey on Decision Makers in Austrian Industries.

Informácie o knihe

Kompletný popis

Mohlo by vás zaujímať

Zákazníci, ktorí si kúpili túto knihu, kúpili tiež