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Kniha "OEkonymie" Christoph Platen

"OEkonymie"

Zur Produktnamen-Linguistik Im Europaischen Binnenmarkt

Autor: Christoph Platen
Jazyk: Nemčina
Väzba: Pevná
Vydavateľ: De Gruyter
Dostupnosť: Skladom u dodávateľa
Odosielame za 10-13 dní
115.44 €
Brand names like Astra, Vento or Freixenet are just three representatives of a new and powerful ling...

Informácie o knihe

Autor
Christoph Platen
Jazyk
Nemčina
Väzba
Kniha - Pevná
Vydalo
2013
Stránok
251
EAN
9783484522800
ISBN
3484522801
Enbook ID
12595697
Vydavateľ
De Gruyter
Hmotnosť
653
Rozmery
156 x 234 x 21

Kompletný popis

Brand names like Astra, Vento or Freixenet are just three representatives of a new and powerful lingua franca that is understood in the remotest corners of the world. Over 10 million trade names are registered around the globe. Modern man comes into contact with an average of 300 product names every day. Traditional onomastics has been strangely uninterested in this subject although it is so firmly rooted in everyday experience, the obvious reason being that there appears to be something not quite respectable about trade names as a subject of academic inquiry. Despite the odium attaching to product names, the present study has set itself the task of combining linguistic and sales-economic perspectives to forge an 'econymic' approach to the study of this phenomenon with a view to portraying the enticing world of product names as an area of modern advertising communication that is as functional as it is creative. l as it is creative.

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