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Objects of Affection

Name: Objects of Affection
Brand: PALGRAVE MACMILLAN
SKU: 9780230103733
Price: 54.21 EUR
Availability: InStock

Autor: Arthur Asa Berger

Jazyk:

Väzba: Brožovaná

Vydavateľ: PALGRAVE MACMILLAN

Dostupnosť: Skladom u dodávateľa v malom množstve

Odosielame za 13-18 dní

54.21 €

In this book, preeminent semiotician Arthur Asa Berger decodes the meanings of common objects of con...

Informácie o knihe

Autor

Arthur Asa Berger

Jazyk

Angličtina

Väzba

Kniha - Brožovaná

Vydalo

2010

Stránok

198

EAN

9780230103733

ISBN

0230103731

Enbook ID

04039687

Vydavateľ

PALGRAVE MACMILLAN

Hmotnosť

278

Rozmery

141 x 209 x 12

Kompletný popis

In this book, preeminent semiotician Arthur Asa Berger decodes the meanings of common objects of consumption and their perceived "sacredness" in consumerist cultures. Using semiotic theory, consumer culture is dissected in new and fascinating ways. The first part of the book introduces semiotic theory and its key theorists and practitioners. The second part applies semiotic theory to interpret advertising, marketing, and branding. With levity and precision, Berger leads students to think critically about our lives and the menu of lifestyles promoted by corporations that profit from branded consumption.