Kniha Nudge Richard H. Thaler

Nudge

Improving Decisions About Health, Wealth and Happiness

Jazyk: Angličtina
Väzba: Brožovaná
Vydavateľ: Penguin Books
Dostupnosť: Skladom u dodávateľa
Odosielame za 3-5 dní
12.84
Nudge has transformed the way individuals, companies and governments look at the world - and in the...

Informácie o knihe

Jazyk
Angličtina
Väzba
Kniha - Brožovaná
Vydalo
2022
Stránok
384
EAN
9780141999937
ISBN
0141999934
Enbook ID
38607947
Vydavateľ
Hmotnosť
266
Rozmery
197 x 129 x 21

Kompletný popis

Nudge has transformed the way individuals, companies and governments look at the world - and in the process has become one of the most important books of the twenty-first century. This completely updated edition offers a wealth of new insights for fans and newcomers alike - about COVID-19, diet, personal finance, retirement savings, medical care, organ donation, and climate change.Every day we make decisions: about the things we buy or the meals we eat; about the investments we make and the time we spend; about our health and that of the planet. Unfortunately, we often choose badly.We are all susceptible to biases that can lead us to make bad decisions that make us poorer, less healthy and less happy. And, as Richard Thaler and Cass Sunstein show, no choice is ever presented to us in a neutral way. But by knowing how people think, we can make it easier for them to choose what is best for themselves, for their families and for society. With brilliant insight and wonderful levity, Thaler and Sunstein demonstrate how best to nudge us in the right directions, without ever restricting our freedom of choice.

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