Niche

Name: Niche
Brand: Little, Brown Book Group
SKU: 9780349123004
Price: 15.51 EUR
Availability: InStock

Autor: James Harkin

Jazyk:

Väzba: Brožovaná

Vydavateľ: Little, Brown Book Group

Dostupnosť: Skladom u dodávateľa

Odosielame za 14-21 dní

15.51 €

As high street and main street businesses continue to suffer, there's a new rule in business: forget...

Informácie o knihe

Autor

James Harkin

Jazyk

Angličtina

Väzba

Kniha - Brožovaná

Vydalo

2012

Stránok

256

EAN

9780349123004

ISBN

0349123004

Enbook ID

01201982

Vydavateľ

Little, Brown Book Group

Hmotnosť

206

Rozmery

150 x 196 x 17

Kompletný popis

As high street and main street businesses continue to suffer, there's a new rule in business: forget about the general audience and instead stake out an identifiable niche. Woolworths suffered from a lack of identity and found that low quality and low price wasn't enough; General Motors crashed as motorists failed to distinguish between cars in their range. Yet HBO, Moleskine and specialist media like The Economist have all succeeded by building their authority over narrow areas of expertise and cultivating a passionate following - and their profits have mushroomed. Fascinating and thought-provoking, Niche is a superb examination of how innovation and profitability are moving to a series of tightly defined but globally scattered niches, bound together by the reach of the net.

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