Next Level CMO

Name: Next Level CMO
Brand: Next Factory Ottensen
SKU: 9783948580858
Price: 17.33 EUR
Availability: InStock

Autor: Adam Tinworth, Matthias Schrader

Jazyk:

Väzba: Brožovaná

Vydavateľ: Next Factory Ottensen

Dostupnosť: Skladom u dodávateľa

Odosielame za 5-8 dní

17.33 €

In the 21st century, marketing is in the midst of dramatic change - and the CMO role is changing wit...

Informácie o knihe

Autor

Adam Tinworth, Matthias Schrader

Jazyk

Angličtina

Väzba

Kniha - Brožovaná

Vydalo

2022

Stránok

300

EAN

9783948580858

ISBN

3948580855

Enbook ID

41638656

Vydavateľ

Next Factory Ottensen

Hmotnosť

527

Rozmery

170 x 220 x 21

Kompletný popis

In the 21st century, marketing is in the midst of dramatic change - and the CMO role is changing with it. The marketing of the 20th century was defined by mass production and mass communication. It required an inside-out logic that began with the product and ended with the consumer. Today's marketing operates the other way around: it starts with people and their experiences and works its way backwards to products, technologies and processes.Marketing is about to hit the next level, and thus the chief marketing officer role needs to grow to match. This book profiles marketeers and CMOs from leading brands such as Banana Republic, Bayer, Generali, Gucci, Jägermeister, Katjes, Oatly, smart, Tony's Chocolonely, Unilever, Zalando and many more. What are their views, how do they perceive today's marketing and their role in it, and what skills will every CMO need to meet the challenges of marketing in the future?

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