Kniha New Service Development James A. Fitzsimmons

New Service Development

Creating Memorable Experiences

Jazyk: Angličtina
Väzba: Brožovaná
Vydavateľ: SAGE Publications Inc
Dostupnosť: Skladom u dodávateľa
Odosielame za 14-20 dní
73.76
This is the first book to address the topic of new service development for the evolving experience e...

Informácie o knihe

Jazyk
Angličtina
Väzba
Kniha - Brožovaná
Vydalo
1999
Stránok
344
EAN
9780761917427
ISBN
076191742X
Enbook ID
04684068
Hmotnosť
514
Rozmery
156 x 229 x 11

Kompletný popis

This is the first book to address the topic of new service development for the evolving experience economy. It draws upon the expertise of internationally recognized authors and covers topics in service innovation, process design, and implementation. Contributors from the fields of operations management, marketing, marketing information technology, and organizational behaviour explore the issues that service firms must address to sustain advantage in the new experience economy.

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