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New Service Development

Name: New Service Development
Brand: SAGE Publications Inc
SKU: 9780761917427
Price: 73.76 EUR
Availability: InStock

Creating Memorable Experiences

Autor: James A. Fitzsimmons, Mona J. Fitzsimmons

Jazyk:

Väzba: Brožovaná

Vydavateľ: SAGE Publications Inc

Dostupnosť: Skladom u dodávateľa

Odosielame za 14-20 dní

73.76 €

This is the first book to address the topic of new service development for the evolving experience e...

Informácie o knihe

Autor

James A. Fitzsimmons, Mona J. Fitzsimmons

Jazyk

Angličtina

Väzba

Kniha - Brožovaná

Vydalo

1999

Stránok

344

EAN

9780761917427

ISBN

076191742X

Enbook ID

04684068

Vydavateľ

SAGE Publications Inc

Hmotnosť

514

Rozmery

156 x 229 x 11

Kompletný popis

This is the first book to address the topic of new service development for the evolving experience economy. It draws upon the expertise of internationally recognized authors and covers topics in service innovation, process design, and implementation. Contributors from the fields of operations management, marketing, marketing information technology, and organizational behaviour explore the issues that service firms must address to sustain advantage in the new experience economy.