New Public

Name: New Public
Brand: Cambridge University Press
SKU: 9780521481465
Price: 135.3 EUR
Availability: InStock

Professional Communication and the Means of Social Influence

Autor: Leon H. Mayhew

Jazyk:

Väzba: Pevná

Vydavateľ: Cambridge University Press

Dostupnosť: Skladom u dodávateľa

Odosielame za 14-21 dní

135.30 €

Professional specialists, using market research and promotional campaigns, have come to dominate pub...

Informácie o knihe

Autor

Leon H. Mayhew

Jazyk

Angličtina

Väzba

Kniha - Pevná

Vydalo

1997

Stránok

348

EAN

9780521481465

ISBN

0521481465

Enbook ID

02032610

Vydavateľ

Cambridge University Press

Hmotnosť

651

Rozmery

157 x 236 x 26

Kompletný popis

Professional specialists, using market research and promotional campaigns, have come to dominate public communication. The modern public of the Enlightenment, based on free discussion, has, in Leon Mayhew's terms, been replaced by a 'New Public,' subject to mass persuasion through systematic advertising, lobbying, and other forms of media manipulation. Mayhew examines this sociological development in terms of discourse and social influence, offering an original theory which bridges Talcott Parsons and Jurgen Habermas. Most importantly, he shows how the rhetorical techniques of the professional communicators are designed to avoid having to defend their claims, thereby precluding meaningful discussion of public issues. As a result, institutions providing forums for good-faith, two-way discourse no longer exist, community through communication cannot be achieved, and the social order is unstable.

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New Public

Professional Communication and the Means of Social Influence

Informácie o knihe

Kompletný popis

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