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Kniha New Product Forecasting Kenneth B. Kahn

New Product Forecasting

Autor: Kenneth B. Kahn
Jazyk: Angličtina
Väzba: Brožovaná
Vydavateľ: Taylor & Francis Ltd
Dostupnosť: Skladom u dodávateľa
Odosielame za 9-15 dní
85.80 €
A primer on the tools and techniques of forecasting new product development. This book is illustrate...

Informácie o knihe

Autor
Kenneth B. Kahn
Jazyk
Angličtina
Väzba
Kniha - Brožovaná
Vydalo
2006
Stránok
176
EAN
9780765616104
ISBN
9780765616104
Enbook ID
06358170
Vydavateľ
Taylor & Francis Ltd
Hmotnosť
330
Rozmery
156 x 234 x 12

Kompletný popis

A primer on the tools and techniques of forecasting new product development. This book is illustrated, and features real-world industry cases and examples. Part I covers the basic foundations and processes of new product forecasting. Part II includes techniques of new product forecasting. Part III addresses managerial considerations.

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