New Mainstream

Name: New Mainstream
Brand: HarperCollins Publishers Inc
SKU: 9780060584665
Price: 9.59 EUR
Availability: InStock

How the Multicultural Consumer Is Transforming American Business

Autor: Guy Garcia

Jazyk:

Väzba: Brožovaná

Vydavateľ: HarperCollins Publishers Inc

Dostupnosť: Skladom u dodávateľa

Odosielame za 9-15 dní

9.59 €

An economic revolution is transforming America: the New Mainstream. In this groundbreaking book, Guy...

Informácie o knihe

Autor

Guy Garcia

Jazyk

Angličtina

Väzba

Kniha - Brožovaná

Vydalo

2011

Stránok

336

EAN

9780060584665

ISBN

0060584661

Enbook ID

05151640

Vydavateľ

HarperCollins Publishers Inc

Hmotnosť

454

Rozmery

152 x 229 x 18

Kompletný popis

An economic revolution is transforming America: the New Mainstream. In this groundbreaking book, Guy Garcia explains how Americans will eat, work, play, learn, and spend money in the twenty-first century-and why any organization that ignores the lessons of the New Mainstream is doomed to fail. Led by the growing statistical and buying power of blacks, Latinos, and Asians, the New Mainstream is a loose coalition of minorities who have been forced to forge their own identity in American culture-even as they use and consume goods and services targeted to the general public. This shift in consumer buying power is not only transforming how products are developed, marketed, and bought, it also illustrates that diversity is the driving force of American capitalism. As Garcia shows, The New Mainstream is both a wake-up call and a road map to this new economic reality.

Mohlo by vás zaujímať

Zákazníci, ktorí si kúpili túto knihu, kúpili tiež

Najčastejšie vyhľadávané

Categories

Authors

Publishers

Produkty

Produkty

Najčastejšie vyhľadávané

Categories

Authors

Publishers

Produkty

Produkty

New Mainstream

How the Multicultural Consumer Is Transforming American Business

Informácie o knihe

Kompletný popis

Mohlo by vás zaujímať

Zákazníci, ktorí si kúpili túto knihu, kúpili tiež