New Creatives

Name: New Creatives
Brand: BIS
SKU: 9789063696931
Price: 22.42 EUR
Availability: InStock

How AI changes the face of the creative industry

Autor: Seema Sharma

Jazyk:

Väzba: Brožovaná

Vydavateľ: BIS

Dostupnosť: Skladom u dodávateľa v malom množstve

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22.42 €

Get a deeper understanding of the brilliance and limitations of AI, our added human value on creativ...

Informácie o knihe

Autor

Seema Sharma

Jazyk

Angličtina

Väzba

Kniha - Brožovaná

Vydalo

2023

Stránok

292

EAN

9789063696931

Enbook ID

43823075

Vydavateľ

BIS

Hmotnosť

518

Rozmery

148 x 210

Kompletný popis

Get a deeper understanding of the brilliance and limitations of AI, our added human value on creativity and the future of work in the creative industry.

The creative industry is rapidly evolving due to the rise of artificial intelligence. Some fear that the increase in machine-learning technologies could end human creativity. Seema Sharma, a renowned creative director at one of the world''s largest independent communication agencies, believes the future of the creative industry lies in collaboration between human creators and machines.

The book "The New Creatives," which Sharma co-authored with Artificial Intelligence, offers a ground-breaking exploration of the changes to come. The authors examine the skills, processes, and work ethics that AI will affect and discuss the emotional and economic value of creativity in this new landscape. They explore the potential disappearance of certain jobs, the changing dynamics of client relationships and discuss the currency of creativity in the age of AI. The book also sheds light on new roles emerging in the industry and elaborates on the new formats that will become necessary.

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New Creatives

How AI changes the face of the creative industry

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