Neuro-Sell

How Neuroscience can Power Your Sales Success

Autor: Simon Hazeldine

Jazyk:

Väzba: Pevná

Vydavateľ: Kogan Page Ltd

Dostupnosť: Skladom u dodávateľa

Odosielame za 10-18 dní

104.48 €

Anyone involved in sales faces huge challenges these days, from fierce global competition and increa...

Informácie o knihe

Autor

Simon Hazeldine

Jazyk

Angličtina

Väzba

Kniha - Pevná

Vydalo

2015

Stránok

232

EAN

9780749476151

ISBN

9780749476151

Enbook ID

09164482

Vydavateľ

Kogan Page Ltd

Hmotnosť

504

Rozmery

164 x 243 x 19

Kompletný popis

Anyone involved in sales faces huge challenges these days, from fierce global competition and increased pressure on margins to the power of internet-savvy buyers and difficulties with getting time with prospective buyers. To succeed in sales, something more than the traditional techniques is needed. Neuro-Sell presents an effective, brain-based approach to selling that is sensitive to what's going on in the customer's mind. Neuro-Sell helps readers understand the importance of the unconscious and get below the surface of what people say to recognise what they really mean. Packed with examples, quizzes, templates and interactive exercises, it develops readers' skills in building sales relationships with the four main types of buyer and outlines the five stages of neuro-negotiating that will help give readers the competitive edge.

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Neuro-Sell

How Neuroscience can Power Your Sales Success

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