Kniha Neuro Design Darren Bridger

Neuro Design

Understanding the Supply Chain

Jazyk: Angličtina
Väzba: Brožovaná
Vydavateľ: Kogan Page Ltd
Dostupnosť: Skladom u dodávateľa
Odosielame za 3-6 dní
33.58
Today, businesses of all sizes generate a great deal of creative graphic media and content, includin...

Informácie o knihe

Jazyk
Angličtina
Väzba
Kniha - Brožovaná
Vydalo
2017
Stránok
264
EAN
9780749478889
ISBN
0749478888
Enbook ID
11479291
Vydavateľ
Hmotnosť
418
Rozmery
156 x 233 x 14

Kompletný popis

Today, businesses of all sizes generate a great deal of creative graphic media and content, including websites, presentations, videos and social media posts. Most big companies, including Procter & Gamble, Coca-Cola, Tesco and Google, now use neuroscience research and theories to optimise their digital content. Neuro Design opens up this new world of neuromarketing design theories and recommendations, and describes insights from the growing field of neuroaesthetics that will enable readers to enhance customer engagement with their website and boost profitability.

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