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Negotiauctions

Name: Negotiauctions
Brand: WW Norton & Co
SKU: 9780393069464
Price: 20.4 EUR
Availability: InStock

New Dealmaking Strategies for a Competitive Marketplace

Autor: Guhan (Harvard Business School) Subramanian

Jazyk:

Väzba: Pevná

Vydavateľ: WW Norton & Co

Dostupnosť: Skladom u dodávateľa v malom množstve

Odosielame za 11-15 dní

20.40 €

Today's increasingly competitive marketplace is filled with business transactions that include eleme...

Informácie o knihe

Autor

Guhan (Harvard Business School) Subramanian

Jazyk

Angličtina

Väzba

Kniha - Pevná

Vydalo

2010

Stránok

256

EAN

9780393069464

ISBN

039306946X

Enbook ID

04603811

Vydavateľ

WW Norton & Co

Hmotnosť

436

Rozmery

244 x 167 x 25

Kompletný popis

Today's increasingly competitive marketplace is filled with business transactions that include elements of both negotiations and auctions, yet the received wisdom on deal-making treats these two mechanisms separately. Guhan Subramanian explores the ubiquitous situation in which negotiators are 'fighting on two fronts' - across the table but also on the same side of the table with known, unknown or possible competitors. Delving into diverse case studies such as buying a house, haggling over the rights to the television programme Frasier and selling 'toxic' assets into the US government's bailout fund, Subramanian combines meticulous research, field experience and tested strategies to create an indispensable guide for anyone involved in buying or selling everything from cars to companies.