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Multinational Management

Name: Multinational Management
Brand: Springer International Publishing AG
SKU: 9783319230115
Price: 49.0 EUR
Availability: InStock

A Casebook on Asia's Global Market Leaders

Autor: Rien T. Segers

Jazyk:

Väzba: Pevná

Vydavateľ: Springer International Publishing AG

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This casebook demonstrates that the future of global business lies in how well the multinational lan...

Informácie o knihe

Autor

Rien T. Segers

Jazyk

Angličtina

Väzba

Kniha - Pevná

Vydalo

2016

Stránok

363

EAN

9783319230115

ISBN

3319230115

Enbook ID

09480154

Vydavateľ

Springer International Publishing AG

Hmotnosť

730

Rozmery

160 x 246 x 26

Kompletný popis

This casebook demonstrates that the future of global business lies in how well the multinational landscape is charted and how the importance of Asian market leaders is deeply embedded in it. It offers international management students and researchers an extensive guide to the business history, strategy development, and foreign market entry modes used by emerging Asian multinationals. The cases focus on well-known companies such as Lenovo, Alibaba, Infosys, Huawei, Panasonic, and Rakuten. These companies, all of which generate huge revenues in their own countries (e.g. in China, India, South Korea, Taiwan, Vietnam), are now becoming increasingly sophisticated and striving to become global brands, while also enjoying the active support of their governments in terms of their international business.§§Readers will learn about the current multinational landscape in Asia, the management challenges, and the future implications for traditional western companies seeking to retain their market share. Chapters on corporate entrepreneurship, human resource management and intercultural competence, and current branding trends in Asia will provide a cutting-edge update on international business strategy for students and practitioners alike.§§

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Multinational Management

A Casebook on Asia's Global Market Leaders

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