Multinational Management

A Casebook on Asia's Global Market Leaders

Autor: RIEN SEGERS

Jazyk:

Väzba: Brožovaná

Vydavateľ: Springer International Publishing AG

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This casebook demonstrates that the future of global business lies in how well the multinational lan...

Informácie o knihe

Autor

RIEN SEGERS

Jazyk

Angličtina

Väzba

Kniha - Brožovaná

Vydalo

2018

Stránok

363

EAN

9783319794433

ISBN

9783319794433

Enbook ID

19308545

Vydavateľ

Springer International Publishing AG

Hmotnosť

581

Rozmery

155 x 235 x 21

Kompletný popis

This casebook demonstrates that the future of global business lies in how well the multinational landscape is charted and how the importance of Asian market leaders is deeply embedded in it. It offers international management students and researchers an extensive guide to the business history, strategy development, and foreign market entry modes used by emerging Asian multinationals. The cases focus on well-known companies such as Lenovo, Alibaba, Infosys, Huawei, Panasonic, and Rakuten. These companies, all of which generate huge revenues in their own countries (e.g. in China, India, South Korea, Taiwan, Vietnam), are now becoming increasingly sophisticated and striving to become global brands, while also enjoying the active support of their governments in terms of their international business. Readers will learn about the current multinational landscape in Asia, the management challenges, and the future implications for traditional western companies seeking to retain their market share. Chapters on corporate entrepreneurship, human resource management and intercultural competence, and current branding trends in Asia will provide a cutting-edge update on international business strategy for students and practitioners alike.

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Multinational Management

A Casebook on Asia's Global Market Leaders

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