Kniha Multimodality and Genre John Bateman

Multimodality and Genre

A Foundation for the Systematic Analysis of Multimodal Documents

Autor: John Bateman
Jazyk: Angličtina
Väzba: Pevná
Vydavateľ: PALGRAVE MACMILLAN
Dostupnosť: Skladom u dodávateľa v malom množstve
Odosielame za 13-18 dní
105.75
Analysing Multimodal Documents presents the first systematic, corpus-based, and theoretically rigoro...

Informácie o knihe

Autor
Jazyk
Angličtina
Väzba
Kniha - Pevná
Vydalo
2008
Stránok
312
EAN
9780230002562
ISBN
0230002560
Enbook ID
04550953
Vydavateľ
Hmotnosť
540
Rozmery
140 x 216 x 28

Kompletný popis

Analysing Multimodal Documents presents the first systematic, corpus-based, and theoretically rigorous approach to the description and analysis of multimodal documents. John Bateman introduces researchers and advanced students to a linguistically-based method of analysis that shows how different modes of expression--including language, rhetoric, images, typography, colour and space--go together to make up a document with a recognizable genre. The author draws upon both academic research and concrete experience of how designers and production teams put documents together.

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