Kniha Moderating Focus Groups Richard A. Krueger

Moderating Focus Groups

Jazyk: Angličtina
Väzba: Brožovaná
Vydavateľ: SAGE Publications Inc
Dostupnosť: Skladom u dodávateľa
Odosielame za 14-20 dní
52.25
This volume is indispensable for those who want to improve their focus group moderating skills. Base...

Informácie o knihe

Jazyk
Angličtina
Väzba
Kniha - Brožovaná
Vydalo
1997
Stránok
136
EAN
9780761908210
ISBN
0761908218
Enbook ID
04683607
Hmotnosť
140
Rozmery
177 x 254 x 8

Kompletný popis

This volume is indispensable for those who want to improve their focus group moderating skills. Based on years of experience in moderating and training others to moderate, Richard Krueger offers tips and sound advice on how to gain expertise in leading focus groups. The book is an easy-to-read overview of critical skills needed by moderators, the various approaches that successful moderators use and strategies for handling difficult situations. Beginners will find an invaluable guide and the more experienced will discover tips and strategies for honing their skills.

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