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Moderating Focus Groups

Name: Moderating Focus Groups
Brand: SAGE Publications Inc
SKU: 9780761920441
Price: 87.63 EUR
Availability: InStock

Autor: Thomas L. Greenbaum

Jazyk:

Väzba: Brožovaná

Vydavateľ: SAGE Publications Inc

Dostupnosť: Skladom u dodávateľa

Odosielame za 14-20 dní

87.63 €

Designed specifically for the needs of the focus group moderator, this comprehensive guide covers ev...

Informácie o knihe

Autor

Thomas L. Greenbaum

Jazyk

Angličtina

Väzba

Kniha - Brožovaná

Vydalo

2000

Stránok

264

EAN

9780761920441

ISBN

0761920447

Enbook ID

02166578

Vydavateľ

SAGE Publications Inc

Hmotnosť

370

Rozmery

152 x 228 x 14

Kompletný popis

Designed specifically for the needs of the focus group moderator, this comprehensive guide covers everything from pre-session participant recruitment to post-session reporting. In addition, the author includes a wealth of advanced and new techniques, such as those for managing group dynamics, energizing a tired group, projective techniques, personaility association and position fixing. Extremely practical and well-written, the book includes chapter summaries and a helpful glossary.

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Moderating Focus Groups

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