Kniha Models for Innovation Diffusion Vijay Mahajan

Models for Innovation Diffusion

Jazyk: Angličtina
Väzba: Brožovaná
Vydavateľ: SAGE Publications Inc
Dostupnosť: Skladom u dodávateľa
Odosielame za 14-20 dní
26.45
Mahajan and Peterson have provided an introduction to diffusion models that bridges the disciplines...

Informácie o knihe

Jazyk
Angličtina
Väzba
Kniha - Brožovaná
Vydalo
1985
Stránok
88
EAN
9780803921368
ISBN
0803921365
Enbook ID
04713632
Hmotnosť
144
Rozmery
142 x 216 x 6

Kompletný popis

Mahajan and Peterson have provided an introduction to diffusion models that bridges the disciplines and sets out the basic findings in a clear and consistent way. Their book is a lucid, state-of-the-art description of the powerful tools for investigating the temporal diffusion of any innovation. The approach they use is abstract and general, but the inclusion of a number of helpful examples makes it accessible to a wider range of readers.

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