Modeling Software Markets

Name: Modeling Software Markets
Brand: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
SKU: 9783790800098
Price: 99.84 EUR
Availability: InStock

Empirical Analysis, Network Simulations, and Marketing Implications

Autor: Falk Graf von Westarp

Jazyk:

Väzba: Brožovaná

Vydavateľ: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Dostupnosť: Skladom u dodávateľa

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This book identifies the relevant determinants of modern software markets, and incorporates these in...

Informácie o knihe

Autor

Falk Graf von Westarp

Jazyk

Angličtina

Väzba

Kniha - Brožovaná

Vydalo

2003

Stránok

208

EAN

9783790800098

ISBN

3790800090

Enbook ID

01737570

Vydavateľ

Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Hmotnosť

720

Rozmery

155 x 235 x 13

Kompletný popis

This book identifies the relevant determinants of modern software markets, and incorporates these in a simulation model that provides the basis for an integrated theory of software markets. The novel approach overcomes the deficiencies of existing approaches such as Network Effect Theory or Models of Network Diffusion, which do not sufficiently explain the phenomena of modern software markets. Here, the focus is on software for data manipulation, storage, and/or transmission in the corporate world. Based on a study of the largest 1000 German and US companies, the author presents a comparative analysis of the market for enterprise resource planning systems, Electronic Data Interchange (EDI) solutions, and office communication applications. By integrating empirical, theoretical and simulation results von Westarp provides buyers and sellers of software products with valuable and insightful managerial advice.

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Modeling Software Markets

Empirical Analysis, Network Simulations, and Marketing Implications

Informácie o knihe

Kompletný popis

Mohlo by vás zaujímať

Zákazníci, ktorí si kúpili túto knihu, kúpili tiež