Kniha Mobile Research Methods Robert Pinter

Mobile Research Methods

Opportunities and challenges of mobile research methodologies

Jazyk: Angličtina
Väzba: Brožovaná
Vydavateľ: Ubiquity Press Ltd
Dostupnosť: Skladom u dodávateľa
Odosielame za 9-15 dní
24.30
Daily activity sees data constantly fl owing through cameras, the internet, satellites, radio freque...

Informácie o knihe

Jazyk
Angličtina
Väzba
Kniha - Brožovaná
Vydalo
2015
Stránok
166
EAN
9781909188532
ISBN
1909188530
Enbook ID
12483413
Vydavateľ
Hmotnosť
312
Rozmery
152 x 229 x 11

Kompletný popis

Daily activity sees data constantly fl owing through cameras, the internet, satellites, radio frequencies, sensors, private appliances, cars, smartphones, tablets and the like. Among all the tools currently used, mobile devices, especially mobile phones, smartphones and tablets, are the most widespread, with their use becoming prevalent in everyday life within both developed and developing countries. Shopping, reading newspapers, participating in forums, projecting and completing surveys, communicating with friends and making new ones, fi ling tax returns and getting involved in politics are all examples of how ingrained mobile technology is to modern lifestyle. Mobile devices allow a wide range of heterogeneous activities and, as a result, have great potential in terms of the different types of data that can be collected. The use of mobile devices to collect, analyse and apply research data is explored here. This book focuses on the use of mobile devices in various research contexts, aiming to provide a detailed and updated knowledge on what is a comparatively new fi eld of study. This is done considering different aspects: main methodological possibilities and issues; comparison and integration with more traditional survey modes or ways of participating in research; quality of collected data; use in commercial market research; representativeness of studies based only on the mobile-population; analysis of the current spread of mobile devices in several countries, and so on. Thus, the book provides interesting research findings from a wide range of countries and contexts. This book was developed in the framework of WebDataNet's Task Force 19. WebDataNet, was created in 2009 by a group of researchers focusing on the discussion on data collection methods. Supported by the European Union programme for the Coordination of Science and Technology, WebDataNet has become a unique, multidisciplinary network that has brought together leading web-based data collection experts from several institutions, disciplines, and relevant backgrounds from more than 35 different countries.

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