Mesh

Name: Mesh
Brand: Penguin Books
SKU: 9781591844303
Price: 20.77 EUR
Availability: InStock

Autor: Lisa Gansky

Jazyk:

Väzba: Brožovaná

Vydavateľ: Penguin Books

Dostupnosť: Skladom u dodávateľa

Odosielame za 9-15 dní

20.77 €

Traditional businesses follow a simple formula: create a product or service, sell it, collect money....

Informácie o knihe

Autor

Lisa Gansky

Jazyk

Angličtina

Väzba

Kniha - Brožovaná

Vydalo

2012

Stránok

251

EAN

9781591844303

ISBN

1591844304

Enbook ID

04479765

Vydavateľ

Penguin Books

Hmotnosť

234

Rozmery

139 x 211 x 20

Kompletný popis

Traditional businesses follow a simple formula: create a product or service, sell it, collect money. But in the last few years a fundamentally different model has taken root-one in which consumers have more choices, more tools, more information, and more peer-to-peer power. Pioneering entrepreneur Lisa Gansky calls it the Mesh and reveals why it will dominate the future of business. Mesh companies use social media, wireless networks, and data crunched from every available source to provide people with goods and services at the exact moment they need them, without the burden and expense of owning them outright. Gansky reveals how there is real money to be made and trusted brands and strong communities to be built in helping your customers buy less but use more.

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