Mental Frames and Human Decisions

Name: Mental Frames and Human Decisions
Brand: VDM Verlag
SKU: 9783836498791
Price: 65.52 EUR
Availability: InStock

Determinants of Stable and Unstable Patterns of Decision

Autor: Pedro Moreira

Jazyk:

Väzba: Brožovaná

Vydavateľ: VDM Verlag

Dostupnosť: Skladom u dodávateľa

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Human decisions are often far from rational. §Although the normative models of decision are still §v...

Informácie o knihe

Autor

Pedro Moreira

Jazyk

Angličtina

Väzba

Kniha - Brožovaná

Vydalo

2009

Stránok

164

EAN

9783836498791

ISBN

3836498790

Enbook ID

06957209

Vydavateľ

VDM Verlag

Hmotnosť

249

Rozmery

152 x 229 x 10

Kompletný popis

Human decisions are often far from rational. §Although the normative models of decision are still §valid as research frameworks and performance §standards, research consistently showed that neither §the decision patterns are coherent with the rational§normative model nor the decisions seem consistent §enough for a general theory of decision to be §developed. This thesis is focused on the mental §frames or determinants that produce specific §patterns of decision, discussing three main themes: §(1) risk perception, the psychological dimension of §risk, risk preferences and implications on §decisions; (2) cultural determinants, the influence §of the cultural background in the production of §different decision patterns from equivalent decision §problems, and; (3) cognitive determinants, §fundamental factors which influence on decisions §extends beyond cultural differences. The results §show that risk perception is influenced by the time §length of the foreseeable consequences (stealth §risks were perceived as higher threats than §catastrophic risks), with potential relevance to the §fields of Economics, Management, Marketing and §Behavioural Sciences.

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Mental Frames and Human Decisions

Determinants of Stable and Unstable Patterns of Decision

Informácie o knihe

Kompletný popis

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Zákazníci, ktorí si kúpili túto knihu, kúpili tiež