Kniha Media U John Marx

Media U

Jazyk: Angličtina
Väzba: Brožovaná
Dostupnosť: Skladom u dodávateľa
Odosielame za 9-15 dní
38.40
Media U presents a provocative rethinking of the development of American higher education centered o...

Informácie o knihe

Jazyk
Angličtina
Väzba
Kniha - Brožovaná
Vydalo
2018
Stránok
352
EAN
9780231186377
ISBN
9780231186377
Enbook ID
18683196
Hmotnosť
486
Rozmery
228 x 153 x 22

Kompletný popis

Media U presents a provocative rethinking of the development of American higher education centered on the insight that universities are media institutions. Tracing over a century of media history and the academy, Mark Garrett Cooper and John Marx argue that the fundamental goal of the American research university has been to cultivate audiences and convince them of its value.

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