Kniha Media Research Techniques Arthur Asa Berger

Media Research Techniques

Jazyk: Angličtina
Väzba: Brožovaná
Vydavateľ: SAGE Publications Inc
Dostupnosť: Skladom u dodávateľa
Odosielame za 14-20 dní
73.82
Arthur Asa Berger's essential guide to undertaking applied or practical research in media studies is...

Informácie o knihe

Jazyk
Angličtina
Väzba
Kniha - Brožovaná
Vydalo
1998
Stránok
184
EAN
9780761915379
ISBN
0761915370
Enbook ID
04683983
Hmotnosť
302
Rozmery
154 x 227 x 11

Kompletný popis

Arthur Asa Berger's essential guide to undertaking applied or practical research in media studies is designed to provide introductory techniques that allow students to engage immediately in their own research projects. In so doing, students learn various ways of conducting communication research both in theory and practice. In response to suggestions from users of the First Edition, Berger has added new chapters in each of the following areas: experimentation, historical research, comparative research and participant observation.

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