Media Effects

Name: Media Effects
Brand: SAGE Publications Inc
SKU: 9781412964692
Price: 108.72 EUR
Availability: InStock

Autor: W James Potter

Jazyk:

Väzba: Brožovaná

Vydavateľ: SAGE Publications Inc

Dostupnosť: Skladom u dodávateľa

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108.72 €

Media Effects provides students with an in-depth understanding of how the media are constantly influ...

Informácie o knihe

Autor

W James Potter

Jazyk

Angličtina

Väzba

Kniha - Brožovaná

Vydalo

2012

Stránok

400

EAN

9781412964692

ISBN

1412964695

Enbook ID

04449734

Vydavateľ

SAGE Publications Inc

Hmotnosť

680

Rozmery

190 x 230 x 19

Kompletný popis

Media Effects provides students with an in-depth understanding of how the media are constantly influencing individuals and society. W. James Potter guides readers through the extensive body of research on the effects of mass media by organizing the book around two Media Effects Templates-the first examines media influences on individuals and the second looks at media influences on larger social structures and institutions. By foregrounding the different types of effects upon individuals and institutions-influences on behavior, attitudes, and beliefs, for example-Potter helps students to understand what the effects of media are, how they manifest themselves, and the factors that that are likely to bring these effects into being. Throughout the book, Potter encourages students to analyze their own experiences to look for evidence of these effects in their own lives.

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