Media Argumentation

Name: Media Argumentation
Brand: Cambridge University Press
SKU: 9780521876902
Price: 67.4 EUR
Availability: InStock

Dialectic, Persuasion and Rhetoric

Autor: Douglas Walton

Jazyk:

Väzba: Pevná

Vydavateľ: Cambridge University Press

Dostupnosť: Skladom u dodávateľa

Odosielame za 9-15 dní

67.40 €

Media argumentation is a powerful force in our lives. From political speeches to television commerci...

Informácie o knihe

Autor

Douglas Walton

Jazyk

Angličtina

Väzba

Kniha - Pevná

Vydalo

2007

Stránok

400

EAN

9780521876902

ISBN

0521876907

Enbook ID

02048593

Vydavateľ

Cambridge University Press

Hmotnosť

662

Rozmery

156 x 235 x 23

Kompletný popis

Media argumentation is a powerful force in our lives. From political speeches to television commercials to war propaganda, it can effectively mobilize political action, influence the public, and market products. This book presents a new and systematic way of thinking about the influence of mass media in our lives, showing the intersection of media sources with argumentation theory, informal logic, computational theory, and theories of persuasion. Using a variety of case studies that represent arguments that typically occur in the mass media, Douglas Walton demonstrates how tools recently developed in argumentation theory can be usefully applied to the identification, analysis, and evaluation of media arguments. He draws upon the most recent developments in artificial intelligence, including dialogical theories of argument, which he developed, as well as speech act theory. Each chapter presents solutions to problems central to understanding, analyzing, and criticizing media argumentation.

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Media Argumentation

Dialectic, Persuasion and Rhetoric

Informácie o knihe

Kompletný popis

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