Kniha Measuring Customer Experience Philipp Klaus

Measuring Customer Experience

Autor: Philipp Klaus
Jazyk: Angličtina
Väzba: Pevná
Vydavateľ: Palgrave Macmillan
Dostupnosť: Skladom u dodávateľa
Odosielame za 10-13 dní
51.75
Now, more than ever, customer experience plays a pivotal role in the success and longevity of a comp...

Informácie o knihe

Jazyk
Angličtina
Väzba
Kniha - Pevná
Vydalo
2014
Stránok
166
EAN
9781137375452
ISBN
1137375450
Enbook ID
04771543
Vydavateľ
Hmotnosť
360
Rozmery
217 x 144 x 14

Kompletný popis

Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. But with changing customer expectations and competitive threats, how well will companies rise to meet their demands and expectations? Measuring Customer Experience offers a simple but thorough guide on how to master the challenges of the market, and also how to deliver superior performance through effective customer experience management. Based upon rigorous scientific tools and data from a multitude of global studies, this highly practical book is ideal for businesses who want to know how to implement and measure successful customer experience strategies.

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