Kniha Mastering Public Relations A Davis

Mastering Public Relations

Autor: A Davis
Jazyk: Angličtina
Väzba: Brožovaná
Vydavateľ: Bloomsbury Publishing
Dostupnosť: Skladom u dodávateľa
Odosielame za 10-18 dní
49.01
"Mastering Public Relations" takes a strategic management approach to exploring this complex and cri...

Informácie o knihe

Autor
Jazyk
Angličtina
Väzba
Kniha - Brožovaná
Vydalo
2007
Stránok
256
EAN
9780230549302
ISBN
0230549306
Enbook ID
04040625
Hmotnosť
396
Rozmery
233 x 159 x 15

Kompletný popis

"Mastering Public Relations" takes a strategic management approach to exploring this complex and critical dimension of management and planning. This wide-ranging, detailed and highly readable insight into public relations includes multiple case studies and examples to provide a well-balanced interpretation of both theory and practice. The second edition has been revised throughout to include expanded sections on the history of PR, the use of the Internet for PR, the PR occupation and the future development of PR practice. It also contains more PR theory, extra case studies, and fully updated references and examples for a comprehensive introduction to this field.

Mohlo by vás zaujímať

55.11
160.33

Genesis 1-2-3

Dwight O Troyer
20.92

Jacob's Choice

Ervin R Stutzman
13.65

The Sound and the Fury

William Faulkner
12.66

Warfare in Europe 1792 1815

Frederick C. Schneid
209.84

There Are No Grown-Ups

Pamela Druckerman
17.08
12.27

Zákazníci, ktorí si kúpili túto knihu, kúpili tiež

8.64
25.24