Mastering Public Relations

Name: Mastering Public Relations
Brand: Bloomsbury Publishing
SKU: 9780230549302
Price: 49.01 EUR
Availability: InStock

Autor: A Davis

Jazyk:

Väzba: Brožovaná

Vydavateľ: Bloomsbury Publishing

Dostupnosť: Skladom u dodávateľa

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49.01 €

"Mastering Public Relations" takes a strategic management approach to exploring this complex and cri...

Informácie o knihe

Autor

A Davis

Jazyk

Angličtina

Väzba

Kniha - Brožovaná

Vydalo

2007

Stránok

256

EAN

9780230549302

ISBN

0230549306

Enbook ID

04040625

Vydavateľ

Bloomsbury Publishing

Hmotnosť

396

Rozmery

233 x 159 x 15

Kompletný popis

"Mastering Public Relations" takes a strategic management approach to exploring this complex and critical dimension of management and planning. This wide-ranging, detailed and highly readable insight into public relations includes multiple case studies and examples to provide a well-balanced interpretation of both theory and practice. The second edition has been revised throughout to include expanded sections on the history of PR, the use of the Internet for PR, the PR occupation and the future development of PR practice. It also contains more PR theory, extra case studies, and fully updated references and examples for a comprehensive introduction to this field.

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Mastering Public Relations

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