Mass Customization

Name: Mass Customization
Brand: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
SKU: 9783642183898
Price: 50.07 EUR
Availability: InStock

An Exploration of European Characteristics

Autor: Paolo Coletti, Thomas Aichner

Jazyk:

Väzba: Brožovaná

Vydavateľ: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Dostupnosť: Skladom u dodávateľa

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Today customer value creation is heavily dependent on the customization of mass-products. After havi...

Informácie o knihe

Autor

Paolo Coletti, Thomas Aichner

Jazyk

Angličtina

Väzba

Kniha - Brožovaná

Vydalo

2011

Stránok

100

EAN

9783642183898

ISBN

3642183891

Enbook ID

05281283

Vydavateľ

Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Hmotnosť

160

Rozmery

158 x 237 x 8

Kompletný popis

Today customer value creation is heavily dependent on the customization of mass-products. After having reached its peak in the past mass production can no longer fulfil increasing customer demands sufficiently. After the start of new production techniques and user-friendly interfaces in combination with the Internet the issue of mass customization started to develop significantly. This book analyses different mass customization production paradigms in trying to find a shared definition which is not limited to mere modules assembly. It also empathizes the difficulties and problems, from user-friendly interfaces to very rigid customers' demand curve towards price and time issues. Based on a marketing survey of over 500 European respondents the results indicate the possibility of breaking brand s fidelity through mass-customized products provided by a short delivery time and an identical price.

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Mass Customization

An Exploration of European Characteristics

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Kompletný popis

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Zákazníci, ktorí si kúpili túto knihu, kúpili tiež