Viac ako 4 milióny titulov v angličtine aj ďalších jazykoch! Objavte svoj nový príbeh ešte dnes!

Marking Enterprise

Name: Marking Enterprise
Brand: PALGRAVE MACMILLAN
SKU: 9780230001879
Price: 54.22 EUR
Availability: InStock

Autor: Jean-Claude Thoenig, Charles Waldman

Jazyk:

Väzba: Pevná

Vydavateľ: PALGRAVE MACMILLAN

Dostupnosť: Skladom u dodávateľa v malom množstve

Odosielame za 13-18 dní

54.22 €

Enterprises such as Ikea, First Direct, Apple, Royal Canin or Starbucks are models not only because...

Informácie o knihe

Autor

Jean-Claude Thoenig, Charles Waldman

Jazyk

Angličtina

Väzba

Kniha - Pevná

Vydalo

2006

Stránok

241

EAN

9780230001879

ISBN

0230001874

Enbook ID

01324629

Vydavateľ

PALGRAVE MACMILLAN

Hmotnosť

536

Rozmery

242 x 164 x 20

Kompletný popis

Enterprises such as Ikea, First Direct, Apple, Royal Canin or Starbucks are models not only because of their economic performances, but also because they leave a mark on society. Marking enterprises are special. They think and act in a specific manner. They cooperate with multiple outside stakeholders beyond a mere opportunistic transaction or mercantile approach. More than just satisfying an economic market, they serve, even construct and govern, societal territories. They fill relevant, political, cultural, or functional gaps. They also manage differently. They consider customers to be intelligent, responsible adults living in a complex and ever evolving society. They interact intensively with consumers. They act as moral communities. They listen to emerging societal changes and values. They co-opt many outside allies and relays. Marking enterprises succeed because they invent alternative approaches about branding, marketing and strategizing. This challenging book makes them explicit and replicable. It offers a ground breaking new framework to business practices and to management sciences.

Najčastejšie vyhľadávané

Categories

Authors

Publishers

Produkty

Produkty

Najčastejšie vyhľadávané

Categories

Authors

Publishers

Produkty

Produkty

Marking Enterprise

Informácie o knihe

Kompletný popis

Mohlo by vás zaujímať

Swarm Intelligence for Multi-objective Problems in Data Mining

Alkaloid Biology and Metabolism in Plants

End of Dieting

Street Casino

Hikaru no Go, Vol. 4

Mucumber McGee and the Honey-Glazed Ham Bone

Zákazníci, ktorí si kúpili túto knihu, kúpili tiež

Die Probleme der Geschichtsphilosophie.

Immanuel Kant

Derecho y economia, sus implicaciones en los negocios internacionales

Yin Yoga für die Faszien

Intervención grupal desde la Interculturalidad

Einige Ideen Zur Schopfungs- Und Entwickelungsgeschichte Der Organismen

Le Petit Livre de - Les Présidents de la République

Obsluhoval jsem anglického krále

Philippi Verheyen ... Supplementum Anatomicum