Kniha Marketing 5e C.W. Lamb

Marketing 5e

Jazyk: Angličtina
Väzba: Brožovaná
Dostupnosť: 50 % šanca
Prehľadáme celý svet
55.77
Marketing 5e is prescribed in departments of Management, Marketing or Business Management at univers...

Informácie o knihe

Jazyk
Angličtina
Väzba
Kniha - Brožovaná
Vydalo
2015
Stránok
512
EAN
9780199079926
ISBN
0199079927
Enbook ID
09495983
Hmotnosť
1284
Rozmery
282 x 215 x 31

Kompletný popis

Marketing 5e is prescribed in departments of Management, Marketing or Business Management at universities and universities of technology. It is an introductory level subject which is predominantly taught at first year level. Most universities teach Marketing over a semester. Marketing 5th Edition covers issues like pricing, product labelling and sponsorship and includes a wealth of examples to guide students through current topics such green marketing and marketing communication. This new edition is written in a more accessible way to assist students to grasp new concepts

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