Marketing

Name: Marketing
Brand: SAGE Publications Ltd
SKU: 9781446207048
Price: 49.99 EUR
Availability: InStock

A Critical Textbook

Autor: Gavin Jack, Matthew Higgins, James Fitchett, Nick Ellis, Ming Lim, Mark Tadajewski, Mike Saren

Jazyk:

Väzba: Brožovaná

Vydavateľ: SAGE Publications Ltd

Dostupnosť: Skladom u dodávateľa

Odosielame za 14-20 dní

49.99 €

Written by a team of renowned experts in the field, Marketing: A Critical Textbook provides a unique...

Informácie o knihe

Autor

Gavin Jack, Matthew Higgins, James Fitchett, Nick Ellis, Ming Lim, Mark Tadajewski, Mike Saren

Jazyk

Angličtina

Vydalo

2011

Stránok

256

EAN

9781446207048

Enbook ID

04799181

Vydavateľ

SAGE Publications Ltd

Hmotnosť

450

Rozmery

170 x 242

Kompletný popis

Written by a team of renowned experts in the field, Marketing: A Critical Textbook provides a unique introduction and overview of critical approaches to marketing. Ideally suited to advanced students of marketing, the book uses examples and 'real world' case studies to illustrate and discuss major alternative and critical perspectives on the subject, enabling students to constructively question the conventional assumptions, concepts and models with which they are already familiar. - Explains and debates key concepts in a clear, readable and concise manner. - Provides practical and innovative demonstrations of abstract and difficult concepts through classroom exercises and individual and group activities. - Includes a glossary of critical marketing terms. - Additional material on the companion website, including a full Instructor's Manual and free access to full-text journal articles for students.

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A Critical Textbook

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