Marketing Strategy

Name: Marketing Strategy
Brand: Bloomsbury Publishing
SKU: 9781352011463
Price: 69.5 EUR
Availability: InStock

Based on First Principles and Data Analytics

Autor: Robert Palmatier, Shrihari Sridhar

Jazyk:

Väzba: Brožovaná

Vydavateľ: Bloomsbury Publishing

Dostupnosť: Skladom u dodávateľa

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69.50 €

Marketing Strategy offers a unique and dynamic approach based on four underlying principles that und...

Informácie o knihe

Autor

Robert Palmatier, Shrihari Sridhar

Jazyk

Angličtina

Väzba

Kniha - Brožovaná

Vydalo

2021

Stránok

416

EAN

9781352011463

ISBN

1352011468

Enbook ID

33338250

Vydavateľ

Bloomsbury Publishing

Hmotnosť

884

Rozmery

255 x 179 x 23

Kompletný popis

Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances. Uniquely integrating marketing analytics and data driven techniques with fundamental strategic pillars the book exemplifies a contemporary, evidence-based approach. This base toolkit will support students' decision-making processes and equip them for a world driven by big data. The second edition builds on the first's successful core foundation, with additional pedagogy and key updates.Research-based, action-oriented, and authored by world-leading experts, Marketing Strategy is the ideal resource for advanced undergraduate, MBA, and EMBA students of marketing, and executives looking to bring a more systematic approach to corporate marketing strategies.

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Marketing Strategy

Based on First Principles and Data Analytics

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