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Kniha Marketing Strategy Mark E. Hill

Marketing Strategy

The Thinking Involved

Autor: Mark E. Hill
Jazyk: Angličtina
Väzba: Brožovaná
Vydavateľ: SAGE Publications Inc
Dostupnosť: Skladom u dodávateľa
Odosielame za 14-20 dní
108.20 €
Marketing Strategy: The Thinking Involved is an innovative text that holds that marketing thinking l...

Informácie o knihe

Autor
Mark E. Hill
Jazyk
Angličtina
Väzba
Kniha - Brožovaná
Vydalo
2012
Stránok
360
EAN
9781412987301
ISBN
141298730X
Enbook ID
04787622
Vydavateľ
SAGE Publications Inc
Hmotnosť
800
Rozmery
203 x 254 x 23

Kompletný popis

Marketing Strategy: The Thinking Involved is an innovative text that holds that marketing thinking leads to effective marketing strategy. It goes beyond simply introducing students to concepts and theories in the field by providing them with tools and methods to develop marketing thinking and questioning skills that will help them apply the concepts to real-life marketing strategy issues. As the chapters progress, the questions develop towards higher levels and more specialized inquiry, helping students acquire the skills needed in the practice of marketing. The book contains a wealth of pedagogy to support this active learning approach.

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