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Kniha Marketing Performativity Hans Kjellberg

Marketing Performativity

Autor: Hans Kjellberg, Katy Mason, Johan Hagberg
Jazyk: Angličtina
Väzba: Brožovaná
Vydavateľ: Taylor & Francis Ltd
Dostupnosť: 50 % šanca
Prehľadáme celý svet
66.70 €
Marketing Performativity: Theories, practices and devices addresses concerns about the theory-practi...

Informácie o knihe

Autor
Hans Kjellberg, Katy Mason, Johan Hagberg
Jazyk
Angličtina
Väzba
Kniha - Brožovaná
Vydalo
2018
Stránok
250
EAN
9780367109509
ISBN
9780367109509
Enbook ID
20181373
Vydavateľ
Taylor & Francis Ltd
Hmotnosť
464
Rozmery
243 x 172 x 24

Kompletný popis

Marketing Performativity: Theories, practices and devices addresses concerns about the theory-practice gap so often discussed by marketing scholars, and indeed reframes this 'gap' by asking 'how is marketing theory performative?' How does marke

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