Angličtina
Organizational Development (OD) consultants often face dilemmas when they market their services because there is a gap between clients expectation and the actual role of OD consultants. This book is about how to overcome that dilemma by finding effective marketing strategies for a different approach to consulting.
Marketing Organization Development: A How-To Guide for OD Consultants
focuses on the challenges faced by internal and external consultants in marketing and selling their services. By distinguishing between performance consulting and Organization Development (OD) consulting, this book demonstrates why marketing and selling OD consulting services are unique. This book meets not only unique OD consultants needs by reflecting the philosophical background of OD and unique marketing challenges but the needs of Human Resource Development (HRD) managers need who are interested in promoting or selling their change interventions within their organizations.
This comprehensive book:
