Kniha Marketing Logistics Helen Peck

Marketing Logistics

Autor: Helen Peck
Jazyk: Angličtina
Väzba: Brožovaná
Vydavateľ: Taylor & Francis Ltd
Dostupnosť: Skladom u dodávateľa
Odosielame za 14-21 dní
69.60
Business organizations view the supply chain as a whole as the vehicle by which competitive advantag...

Informácie o knihe

Autor
Jazyk
Angličtina
Väzba
Kniha - Brožovaná
Vydalo
2003
Stránok
172
EAN
9780750652247
ISBN
9780750652247
Enbook ID
06704733
Hmotnosť
278
Rozmery
156 x 230 x 9

Kompletný popis

Business organizations view the supply chain as a whole as the vehicle by which competitive advantage is achieved. This work incorporates customer service element, and contains a range of industry examples offering practical insight. It uses 'mini-cases' and vignettes to illustrate the key messages in each chapter and bring the theory to life.

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