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Kniha Marketing in Evolution Neil Hoodd

Marketing in Evolution

Essays in Honour of Michael J. Baker

Autor: Neil Hoodd, Susan A. Shaw, Neil Hood
Jazyk: Angličtina
Väzba: Pevná
Vydavateľ: PALGRAVE MACMILLAN
Dostupnosť: Skladom u dodávateľa v malom množstve
Odosielame za 13-18 dní
162.98 €
This book honours the contributions of Professor Michael J. Baker to marketing thought and practise...

Informácie o knihe

Autor
Neil Hoodd, Susan A. Shaw, Neil Hood
Jazyk
Angličtina
Väzba
Kniha - Pevná
Vydalo
1996
Stránok
227
EAN
9780333662649
ISBN
0333662644
Enbook ID
04597099
Vydavateľ
PALGRAVE MACMILLAN
Hmotnosť
455
Rozmery
140 x 216 x 18

Kompletný popis

This book honours the contributions of Professor Michael J. Baker to marketing thought and practise in his twenty-fifth year as a Professor of Marketing at the University of Strathclyde and in the 25th year of Strathclyde University's Department of Marketing, which he founded. It contains a series of essays by distinguished colleagues of Michael, addressing the theme of evolution of marketing thought and practice. Contributions examine the nature of modern marketing in relation to international business, channel management, innovation and marketing education.

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