Marketing Analytics: A Practitioner's Guide To Marketing Analytics And Research Methods

Name: Marketing Analytics: A Practitioner's Guide To Marketing Analytics And Research Methods
Brand: World Scientific Publishing Co Pte Ltd
SKU: 9789814678575
Price: 76.51 EUR
Availability: InStock

Autor: Ashok Charan

Jazyk:

Väzba: Brožovaná

Vydavateľ: World Scientific Publishing Co Pte Ltd

Dostupnosť: Skladom u dodávateľa

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76.51 €

The digital age has transformed the very nature of marketing. Armed with smartphones, tablets, PCs a...

Informácie o knihe

Autor

Ashok Charan

Jazyk

Angličtina

Väzba

Kniha - Brožovaná

Vydalo

2015

Stránok

720

EAN

9789814678575

ISBN

9814678570

Enbook ID

09359184

Vydavateľ

World Scientific Publishing Co Pte Ltd

Hmotnosť

824

Rozmery

117 x 228 x 25

Kompletný popis

The digital age has transformed the very nature of marketing. Armed with smartphones, tablets, PCs and smart TVs, consumers are increasingly hanging out on the internet. Cyberspace has changed the way they communicate, and the way they shop and buy. This fluid, de-centralized and multidirectional medium is changing the way brands engage with consumers. At the same time, technology and innovation, coupled with the explosion of business data, has fundamentally altered the manner we collect, process, analyse and disseminate market intelligence. The increased volume, variety and velocity of information enables marketers to respond with much greater speed, to changes in the marketplace. Market intelligence is timelier, less expensive, and more accurate and actionable. Anchored in this age of transformations, Marketing Analytics is a practitioner's guide to marketing management in the 21st century. The text devotes considerable attention to the way market analytic techniques and market research processes are being refined and re-engineered. Written by a marketing veteran, it is intended to guide marketers as they craft market strategies, and execute their day to day tasks.

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Marketing Analytics: A Practitioner's Guide To Marketing Analytics And Research Methods

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