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Kniha Market Value Process - Bridging Customer & Shareholder Value Alan S. Cleland

Market Value Process - Bridging Customer & Shareholder Value

Autor: Alan S. Cleland, Albert V. Bruno
Jazyk: Angličtina
Väzba: Pevná
Vydavateľ: John Wiley & Sons Inc
Dostupnosť: Skladom u dodávateľa
Odosielame za 9-15 dní
49.41 €
Discover a unique, cross-functional approach to developing strategy Earn the loyalty of your custome...

Informácie o knihe

Autor
Alan S. Cleland, Albert V. Bruno
Jazyk
Angličtina
Väzba
Kniha - Pevná
Vydalo
1996
Stránok
272
EAN
9780787902759
ISBN
0787902756
Enbook ID
04919820
Vydavateľ
John Wiley & Sons Inc
Hmotnosť
548
Rozmery
156 x 237 x 22

Kompletný popis

Discover a unique, cross-functional approach to developing strategy Earn the loyalty of your customers and the allegiance of your shareholders at the same time. The Market Value Process provides a groundbreaking, practical approach to linking customer and shareholder value in a marketplace where price-cutting is king. It details a twelve-step framework for determining how well customer needs are being met, building strategies for meeting those needs, and ensuring those strategies create enough customer and shareholder value to work successfully. With new thoughts on topics such as teamwork and core competencies, this book defines a general management and financial approach to strategy building every executive should consider.

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